I spent nearly a decade living in Ireland and London, where both of my boys were born. Shopping for them there felt calm and considered: small shops with a beautiful edit of clean, organic clothing and simple wooden toys, chosen by people who had already done the research.
Coming home to New Jersey, I missed that. Instead I found a million loud, flashing toys and endless hours of comparing reviews. So I built the shop I wished I had.
Little Holm is a small, curated baby shop bringing the best of European and American craft to new parents. Holm is an old Norse word for a small island, a nod to the island homes that shaped us and to the calm we want every parent to feel when they shop here.
Our promise
Good for baby. Clean, organic materials that are gentle on new skin.
Good for the planet. Natural fibers, responsible makers, fewer and better things.
Good for play. Montessori-inspired toys that invite calm, open-ended play.
Cotton next to skin
Every piece that touches your baby's skin is cotton, organic wherever possible, chosen with sensitive skin in mind. It is a rule that comes from our own family, and one we never bend.
We research it, so you don't have to.